London 2012 Olympic wines

The London 2012 Olympic Games were the first Olympics to launch a trio of wines specially created to commemorate this event.

The wines chosen are a red variety Tempranillo Shiraz Brazil, a rosé and a white Chenin Blanc both from South Africa, in bottles of 187 ml (4.80 pounds) or 750 ml. In addition, for visitors to the Olympics to enjoy these wines in stadiums and other sports facilities, there is the possibility of acquiring these wines Olympic recyclable PET bottles.

In addition, these wines will have the Fairtrade label or Fair Trade fair in terms of support, inspection and certification of products and producers at a disadvantage, especially when coming from developing countries. This trend, which ensures that producers and farmers involved in obtaining raw materials are paid a price which allows them a decent life, is of growing interest in the world of wine and Fairtrade wines have grown 12% in the UK last year.

This selection of wine comes from grapes in the Southern Hemisphere of our planet and have their reason for being, both white and pink are from South Africa, a nation that received the last World Cup in 2010, and the red is Brazil, which will receive the next World Cup and the Olympics in 2014 and 2016, respectively. South Africa's wines are branded Stellenrust and Brazil is Miolo and is about young wines with low alcohol content 11.5 °.

Ian Muggoch, English distributor Bibendum sommelier in charge of the marketing of these wines, describes the white wine and pink wines as friendly and easy to take, and in contrast, the red stands out from the other two for their deep earthy notes and minerals, without losing a sense of freshness. According to the sommelier: "These are wines that can fight any British weather."