The Wine Bag San Fermin

Despite being one of the most traditional festival in Spain, this year's San Fermin 2012, has been on sale a new and innovative product "Bag of Wine"

"Bag of wine," is a clean container, recyclable and light to enjoy the festivities of our red gold, without the glass is a problem for fun.

The container with a capacity of 3 liters of rose wine, equivalent to four bottles of glass, will be marketed for all parties and may be purchased at feed the old quarter of Pamplona for a price to be around eight euros.

Marketers of this innovative product are Gonzalo Celayeta, winemaker and technical director of the Bodega Cooperativa San Martín de Unx, and Eduardo Sarnago, head of the firm Embalaria.