Boire savoir qui sait vivre

La campagne durera trois ans et disposera d'un budget d'un million par an, vise à informer la consommation responsable et modérée de vin est la seule façon de profiter du produit, augmenter la connaissance des vins et développer son rôle dans notre société en tant que partie intégrante de notre histoire, la culture, le paysage et le régime alimentaire méditerranéen.

In Spain, 30 years ago consumed about 70 liters of wine per person per year, now the figure is 17 liters, consumption tripled France and Italy, and apparently, even England exceeds our consumption of wine.

There are several reasons, both cultural and economic, and the view is now that such campaigns have not worked. It aims to promote wine consumption, always from the responsibility and restraint, we will see if this new initiative that is expected to be launched before the end of the year, there are new results.

The presentation has benefited from the intervention of the Minister, D. Miguel Arias Cañete, the President of the Spanish Wine Federation (FEV), D. Felix Solis, the President of CECRV, D. Amancio Moyano and the Director General of the communication group GREY, D. Enrique Vila. They stressed the importance of the campaign and explained the details of the same for the first year.

Also, it has benefited from the presence of the actor Jesus Olmedo, one of the prestigious "ambassadors" of the campaign, who supports the proposal to work selflessly in it. Other public and opinion leaders are collaborating journalist Julia Otero, the sommelier Josep Roca, Dr. Santiago Dexeus and actor David Janer, to which it is expected to add up to 50 for the next edition of the book "50 Recipes to enjoy the wine. "

On the Web www.quiensabebebersabevivir.es full information is collected on the concept of moderate drinking and the dangers of alcohol abuse, the amounts considered low risk for enjoying wine to complement a balanced diet, as well as links for learn more about wine. This will expand and complement during the course of the program with information on the history, variety, quality, winemaking, curiosities and other relevant and of interest to the consumer and target audience.

This initiative is intended to inform and educate the general public, but especially people aged between 25 and 50 years (perhaps those most involved in the consumption and wine culture), on consumption responsible alcohol.