Apiane, the first sparkling muscatel Malaga

Next Christmas 2013 can enjoy the first sparkling wine of Málaga bottled by Bodegas Quitapenas. It will be a limited edition of 10,000 liters or 13,300 bottles that will compete with the champagne and have a sweet touch.

p>To do this, the centennial winery Quitapenas Malaga, is undertaking an ambitious program of expansion and improvement of its facilities in order to make new sparkling wines from Malaga, which will have to be called foaming, to avoid confusion with other features similarities wines produced in the country.

The distribution of this sparkling is in charge of marketing Mollina Land, directed by Antonio Luque, Apiane branded. It is a sparkling "grain Moscatel" hand-picked, with natural fermentation and orange blossom and citrus aromas, designed especially for independent and professional women who "gather more than men" to celebrate events, with a texture similar to champagne or cava, without being confused with those GIs.

Apiane is a young wine semisweet between 7 and 8 degrees of alcohol and high carbonation bubbles that are generated naturally in the fermentation. The branding and packaging Apiane brand has developed in conjunction with the marketing department Hojiblanca aimed broth export marketing in foreign markets such as Japan, Brazil and the United States since 2013.

Section Hojiblanca vinous turnover in 2012 of about 320,000 euros through the sale of more than 90,000 liters, representing a volume growth of 7%. The increased internationalization is a priority to overcome the difficult situation of the domestic market by the crisis.De time, 20% of the turnover of the group Malaga wines comes from foreign markets, driven by sales to Germany, but work by expand destinations such as the UK, China, Brazil and the USA, with positive expectations and have a wide network of international distribution for olive oil and table olives.